Murray Butler

Director & Creative Director.

Chex Mix Robot

Chex Mix Robot

Working with long time agency collaborators James Dawson Hollis and Jesse Yowell, and Co-Directed with David Mellor, we hired the legendary Larry Fong to shoot this. He told us that we had Clint Eastwood’s focus puller for this. And, yes, it is very sharp.  Clint works fast so we were in good hands. We had great fun making an evil robot with the help of the very talented artist Zack Lydon, as well as an amazing SFX crew who speedily built the motorized remote control panels that we buried under the sand. Sometimes in casting the choice is very simple, and this duo worked really well together. This spot is notable for what is clearly an anal probe joke that we managed to get on national tv. We were sad we couldn’t make more spots with the robot. Maybe his time will come again.